Availability and strategic management
of consumer, market, and channel
intelligence.
How can we obtain deep, integrated, and actionable knowledge
about consumers and channels in a cost-effective way to make
better decisions about products, portfolios, and growth?
In a competitive and dynamic environment, we seek to strengthen consumer intelligence (including consumers and/or pet owners) and channel intelligence capabilities (including traditional channels and foodservice), combining conventional sources with alternative signals (digital, transactional, e-commerce) and advanced analytics. The goal is to enable more timely and actionable decisions in prioritized use cases such as product development, portfolio optimization, commercial execution by channel, and early detection of opportunities.
What is expected of the solutions
We are seeking technological solutions (not one-off studies or consulting) that address one or more of the following areas:
Cost-efficient consumer knowledge
- Platforms or tools that capture insights into behavior,
preferences, usage, and consumption patterns at a
lower cost than traditional research. - Analysis of digital, transactional, or alternative signals
(social, e-commerce, reviews, etc.). - Tools that enable dynamic segmentation and
understanding of micro-segments. - Systems that convert data into actionable insights, not
just descriptive dashboards.
Knowledge of the channel and the customer
- Solutions that offer a better understanding of channel performance
and dynamics across major retailers, traditional small retailers,
foodservice or e-commerce. - Tools to allow greater analysis of product offerings, rotation, pricing,
promotions and customer behavior by sales channel or customer
segment. - Systems that facilitate the identification of opportunities for
optimization of portfolio and promotional investments across
channels.
Trends and early detection of opportunities
- Technologies to identify emerging trends, new categories, gaps,
and changes in preferences in advance. - Tools that connect trends with concrete implications for products,
brands, and portfolios. - Approaches that allow opportunities to be prioritized based on
impact and feasibility criteria.
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